The process by which products or services become undifferentiated commodities, making price competition dominant (commoditization).
スマートフォン市場は機能面で成熟し、徐々にコモディティ化してきた。
The smartphone market has matured in terms of features and has gradually become commoditized.
コモディティ化を避けるためにはブランドやサービスで差別化する必要がある。
To avoid commoditization, it's necessary to differentiate through brand and service.
価格競争が激化すると、製品はコモディティ化しやすい。
When price competition intensifies, products tend to become commoditized.