Hype or widespread attention; when something suddenly becomes popular or widely talked about on social media or in the media (often used as the verb 'バズる').
あの動画は一晩でバズって再生回数が何百万にもなった。
That video went viral overnight and got millions of views.
マーケティング担当者は新商品をバズらせる方法を検討している。
The marketing team is considering ways to generate buzz for the new product.
SNSでバズると短期間で注目が集まるが、持続させるのは難しい。
When something goes viral on social media it draws attention quickly, but it's hard to sustain.