Differentiation — creating distinguishing features to set something apart. In business, making products or services different to gain competitive advantage.
競争が激しい市場では、商品の差異化が重要になる。
In a highly competitive market, product differentiation becomes important.
差異化戦略として、サービスの品質を高めることに注力した。
As a differentiation strategy, we focused on improving service quality.