The name of a shop, store, or restaurant — the official name used on signs and advertisements.
店名が変わってから、客層も少し変わった。
Since the shop changed its name, the clientele has also shifted a bit.
予約の際に店名を教えてください。
Please tell me the name of the restaurant when making a reservation.
新しいカフェの店名はどんな意味があるの？
What does the new cafe's name mean?