The shopfront or storefront area — the front/entrance of a store, including display windows.
新商品は店頭で目立つ場所に並べられている。
The new product is displayed in a prominent spot at the storefront.
店頭で試供品を配っていたので受け取った。
They were handing out samples at the shop entrance, so I took one.
セール中は店頭に行列ができることが多い。
During sales there are often lines at the storefront.
In finance: over-the-counter (OTC) trading — transactions executed outside formal exchanges.
その株は店頭で取引されているため流動性が低い。
That stock is traded over the counter, so it has low liquidity.
新規上場以前は店頭で売買されていた。
Before the IPO it was bought and sold over the counter.