The trend of the times; the prevailing current or spirit of an era; tendencies in society or public opinion.
企業は時勢に合わせて商品のラインナップを変えた。
The company changed its product lineup to match the times.
政治家は時勢を読む力が求められる。
Politicians are expected to have the ability to read the times.
時勢に逆らうのは難しい場合がある。
Sometimes it's difficult to go against the current trends.