modesty; humility — the act or attitude of lowering oneself. In honorific language, it also refers to expressions that humble the speaker to elevate the listener.
日本のビジネスでは謙譲が重要視されることが多い。
Modesty is often valued in Japanese business.
祖父は謙譲の精神を大切にしていた。
My grandfather cherished the spirit of humility.
発言するときは謙譲の態度を忘れないようにした。
When speaking, I tried not to forget to maintain a humble attitude.