1To beg or request earnestly; often used in written or formal contexts (e.g., 'to solicit support', 'to beg forgiveness').
皆様のご支援を乞う次第です。
We hereby solicit everyone's support.
被災地支援のため、寄付を乞う声明が出された。
A statement was issued asking for donations to support the disaster-stricken area.
彼は許しを乞うために頭を下げた。
He bowed his head to beg for forgiveness.
新しい製品について『乞うご期待』という表現が使われる。
The expression 'Please look forward to it' (乞うご期待) is used about a new product.
2To pray or wish for something; to implore the gods or fate for a desired outcome.
戦地の無事を乞う祈りが捧げられた。
Prayers for the safety of those at the front were offered.
成功を乞う気持ちで最後のテストに臨んだ。
I approached the final test with a wish for success.