A recommendation, suggestion, or encouragement to do something; advice or a recommendation (often seen as おすすめ in casual use).
店員の勧めでそのワインを買った。
I bought that wine on the clerk's recommendation.
健康のための勧めに従ったほうがいい。
You should follow the advice for the sake of your health.
友人の勧めで留学する決意をした。
I decided to study abroad upon a friend's recommendation.