A signboard; a sign or billboard displayed outside a shop or building to show a name or advertisement.
店の看板を新しくして、目立つ色に変えた。
We updated the shop's signboard and changed it to a more eye‑catching color.
高速道路沿いの大きな看板が視界に入った。
A large billboard along the highway came into view.
看板に店の営業時間が書いてある。
The opening hours are written on the sign.
A draw or attraction; a featured item or highlight (e.g., flagship product), or a figurehead/spokesperson for a group or business.
この店の看板商品は手作りのカレーライスだ。
The shop's signature item is its homemade curry rice.
あの歌手は劇団の看板になっている。
That singer has become the troupe's star/figurehead.
The reputation or name of a shop/business; used to refer to one’s standing or public image.
長年の営業で、あの店は町の看板になった。
After many years of business, that shop became a local landmark (well‑known reputation).
不祥事で店の看板が傷ついた。
A scandal damaged the shop's reputation.
Appearance or show; the outward look or display—sometimes implying form over substance.
あのレストランは看板倒れで、見た目ほど味はよくない。
That restaurant is all show; the taste isn't as good as its appearance suggests.
見た目は派手だが、実は看板だけだ。
It looks flashy, but it's all for show.
Used in some contexts to refer to taking down a sign or closing (e.g., closing a shop for the day); usage can be situational or regional.
営業が終わり次第、看板を下ろして閉店する。
Once business is over, they take down the sign and close the shop.