An orientation, aim, or tendency toward a particular goal; a preference or orientation (often seen as ～志向).
彼は研究志向の強い学生だ。
He is a student with a strong research orientation.
この会社は国際志向の製品を多く出している。
This company produces many internationally oriented products.
消費者の志向が変わると市場も変わる。
When consumer preferences shift, the market changes as well.