中村本部長、お忙しいところ恐れ入ります。来期のマーケティング予算の件で、ご相談させていただきたいのですが、お時間よろしいでしょうか。
General Manager Nakamura, I'm sorry to bother you when you're busy. I'd like to discuss the marketing budget for the coming term — do you have a moment?
ああ、提出された資料はすでに目を通したよ。ただ、ずいぶん予算が増額されているようだが、その理由を詳しく聞かせてくれるか。
Yes, I've already looked through the materials you submitted. The budget appears to have been increased considerably, though — could you walk me through the reasoning in detail?
はい。昨今の市場競争の激化に伴い、これまで通りの広告手法だけでは成果を上げにくくなっております。特にオンライン広告への投資を増やさざるを得ない状況なのです。
Of course. With the intensification of market competition recently, it has become harder to deliver results with our conventional advertising methods alone. We are in a situation where we have no choice but to increase investment in online advertising in particular.
なるほど。確かに競合他社の動きも活発だからな。しかし、これだけの金額を承認する以上は、それなりの成果が求められるぞ。具体的な目標数値は出ているのか。
I see. Certainly, the moves our competitors are making are active too. However, if I'm to approve an amount of this size, results to match will be required. Are concrete target numbers available?
重々承知しております。新しい広告戦略を実施した上で、来期は売上を前年比で二割増加させる見込みです。新規顧客の獲得数も、現状の一・五倍を目指す計画です。
I'm very much aware of that. After implementing the new advertising strategy, we forecast year-on-year sales growth of twenty percent next term. We also plan to aim for one-and-a-half times the current new-customer acquisition count.
二割増という数字は、単なる予測にすぎないのではないかね。市場全体が冷え込みつつある中で、その根拠を見せてほしい。
Isn't that twenty-percent figure merely a prediction? With the overall market cooling down, I'd like to see the concrete basis for it.
ごもっともなご指摘です。こちらの資料に基づいてご説明いたしますと、業界内では当社と同規模の他社が、類似の戦略で前年比一・八倍の成果を上げております。
That's an entirely fair point. Going by these materials, within our industry, a company of the same scale as ours has produced 1.8x year-on-year results with a similar strategy.
なるほど、その実例があるのは説得力があるな。ただ、その他社と当社では顧客層も商品ラインナップも違うだろう。同じ手法が通用するという保証はあるのか。
I see — having that real-world example is persuasive. That said, our customer base and product lineup must differ from that company's. Do you have any guarantee that the same approach will work for us?
そこは重要なポイントです。先行する他社の事例を参考にしつつ、当社独自の強みを生かした戦略にカスタマイズしておりますので、必ずや結果は出せると確信しております。
That's an important point. While drawing on the precedent set by the other company, we are customizing the strategy to make the most of our company's unique strengths, and I'm confident we can produce results.
わかった。詳細をもう少し検討した上で、最終的な判断を下すことにしよう。来週までに想定リスクと撤退ラインも併せて整理して、改めて提出してくれ。
Understood. After reviewing the details a bit more, I'll make a final decision. By next week, please organize the projected risks and the exit thresholds alongside the proposal, and submit it again.